BMW's marketers saw that it will have a good sell on a big scooter market. Without any delay, BMW built a new BMW Concept C to attract people that are in cycle of big scooter.

BMW has exposed today a new scooter, called simply BMW Concept C. The company has released the full details and video of the new BMW Concept C, together with a huge photo gallery. The BMW Concept C tries to bring something new to the market of big scooters, the C in its name meaning commuter. The BMW Concept C is a premium division scooter that will have its global debut at the EICMA show in Milan. The BMW Concept C features the trademark split face with a twin-tipped front spoiler like the S 1000 RR, L shaped side view and a high rear section. The BMW Concept C showcases a close cut, speeder-style windscreen, an aluminum look and an air intake inspired by the BMW GS.
In my opinion, I think that it is a good idea to expand their target market.
http://www.carsession.com/car-news/bmw-concept-c-scooter.html
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